Your Business, Your Brand, Your Auction Company!

  • You use your sales
    force and customer base
    to generate additional revenue.
  • You advertise and market your brand
    not an auction company's brand.
  • You decide what items
    can be sold at your auction.
  • You leave your equipment at
    your dealership saving transportation costs.
  • Your customers are exposed to
    and have access to
    other services from your dealership.
  • You are your customers'
    first choice for used equipment.
  • You control and determine
    commissions and fees.

Your dealership is the perfect location for you to auction your equipment

and your customer's equipment.

Learn About ARP



Download the latest brochure for more information and possible revenue examples.

Client Website, YouTube Channel and Social Media sites

A customized client branded website portal that holds promos, equipment videos and inspection videos.  The online auction site is fully responsive to smart phones and tablets.  Multi-currency and multi-language, unlimited photos, high resolution video, bidder information and a low latency, sub-second delay audio and video format plus live webcast video are included.

Live Online Auction and Branding

An onsite client branded dramatic high resolution large Auction Wall™ screen display and audio system is provided.  NAA auctioneers, ringmen and online clerks conduct the sale.  Also included are branded catalogs, flyers, signage and client branded watermarks on images and video.

Online Timed Auction

Online auction format includes customized client branded landing page, graphic promos and client videos plus high definition videos of moving lots.  Client determines when online auction is scheduled.

Bidder Information and Data

All bidder information is owned and controlled by the client in real-time.  Second, third and fourth bidder information is also included.  Only the client has access to the bidder information.  ARP does not use bidder information.

Live/Online Catalog

Using client provided lot information, ARP will provide a branded print and interactive online auction catalog.  The catalog also contains parts, service, rental specials and other client requested value added information.

Marketing/Advertising Support

ARP works with the client’s marketing department to leverage and maximize existing marketing budgets to reach bidders regionally, nationally and globally with emphasis on client’s branding.  Advertising campaigns start with client customer contacts, extending to national print reaching over 350,000 potential bidders and digital placement with over 2 million viewers.

Video and Still Production

ARP will provide professional video and still photography of lots in action at client location.  ARP will also provide promotional and inspection videos and graphics to be posted on the client website and client branded auction website and branded social media.

Additional Auction Services

ARP can provide on a project by project basis, strategic advertising services, merchandising and electronic displays, equipment appraisals, equipment inspections, transportation services and event services including permits and site plans all designed around unique requirements.

Client Revenue

ARP bills one flat rate based on the number of lots and 1.25% for lots sold Online.  All revenue from the auction goes directly to the client, including additional consignor lot commissions, buyer fees, inspection fees performed by the client for outside consignors, internet fees and transportation fees provided by the client.

You are Ready!

You have everything you need to run your own auction.

When your dealership conducts its own branded auction your current customers and new customers stay in your branded family.

Exceptional Brand Recognition

Your dealership has great brand awareness.

Your brand brings trust, value to the auction space.

Proven Strategic Sales Force

Your dealership has a proven sales force.

Your sales force knows the needs of your customers and has a valuable relationship with those customers.

Skilled Trained Service Department

Your dealership has a trained service department.

The service department can provide peace of mind to consignors and buyers with best in class inspections and support.

Multiple Equipment Yards

Your dealership has multiple equipment yards.

Bring auction buyers to your dealership and expose those buyers to other services and products.

Knowledgeable, Experienced Finance Department

Your dealership has a finance department.

Your experienced finance department can offer more financing opportunities to both buyers and consignors.

Focused Marketing Department

Your dealership has a customer focused marketing department.

Your marketing group has more experience and knowledge of your customer base and can leverage existing marketing and advertising programs.

Valuable Customer Base

Your dealership has a strong customer base.

Your relationships with your customers, both buyers and consignors, can be strengthened

by offering them a better auction experience.


Your Brand, Your Auction, Your Income!

See your income from your auction.


Use these Income Estimators to realize your income when conducting your own auction.

The Income Estimator is based on industry typical commissions, fees and premiums, which are user adjustable to reflect specific circumstances.


The revenue typical of traditional auction companies (Traditional Auction Net) is indicative of the net income after commissions and fees are taken off the top of the settlement price.


The revenue from an ARP partner auction (ARP Partner Auction Net) reflects the net proceeds after ARP’s flat rate as well as typical costs including marketing and additional logistics, administrative and staffing expenses incurred hosting a live auction.


Furthermore, since the dealer has complete control over the auction, the revenue from an ARP partner auction reflects the additional income streams (Additional Revenue from Sub Consignor) possible from buyer premiums and commissions and fees from sub consignments - all of which are wholly retained by traditional auction companies.



*Results  from this estimator are designed for comparative purposes only, and accuracy is not guaranteed.  Asset Remarketing Partner, L.C., does not guarantee the accuracy of any information available on this site, and is not responsible for any errors, omissions, or misrepresentations.

Construction Equipment Guide Auction Results. Rock and Dirt Auction Results.

Get the latest auction results from the most recognized online sources.


Asset Remarketing Partner, L.C. is a remarketing event facilitator providing customized client branded auction event services. ARP utilizes a proven high quality auction platform with state-of-the-art technologies and an industry changing revenue structure that dramatically increases client income in the auction space.


ARP provides a new class of customized client branded remarketing event services. The client's brand is the foundation for the event with either a Live/Online or a Timed Online sales.  The remarketing event includes an auction in partnership and collaboration with client for a flat rate and 1.25% rate for online sales. ARP provides high value event services including turnkey auction services at lower costs than traditional auction companies.


  • Executive level leadership in ag and construction equipment industries.
  • Finance, contract and appraisal specialists.
  • Marketing and advertising specialists.
  • Sales operations specialists.
  • Sales event systems and hardware.
  • Auction technology system for both Live/Online and Timed Online auctions.
  • Internet technology specialists.
  • Industry leading Auctioneers, clerks and ringmen.




The ARP team members will personally assist, guide and support you in your remarketing event.


The ARP team represents over a century of combined experience and billions of dollars in sales.



Urbandale, IA


Experience in management and implementation of remarketing systems and events.



Sales and Marketing

Roswell, GA


Experience in directing, managing and executing auctions and remarketing events.



Pricing and Risk Analysis

Kingston, WA


Experience in auction, private treaty sales and appraisal services.



Technology Integration

Independence, MO


Experience directing, developing and executing live and online remarketing events.



Auctions and Remarketing Events

Herman, NE


Experience selling farm, construction and real estate at auction.



Content Development and Deployment

Urbandale, IA


Experience developing marketing content for ag and construction industries.

ARP Strategic Alliance Members

The synergy of the ARP Strategic Alliance members’ resources, capabilities and experience provides you with a higher level of quality and increased profit for your remarketing event.

Goff Machinery Company, Inc.

Kent and Gabe Petersen Auctioneers Inc.




It's your business, your brand and now it can be your auction. All you need is an auction partner. Contact us for more information on how you can have your own auction and the revenue from that auction.



ADDRESS: 2332 Rocklyn Drive



PHONE: 515-710-6848

Submitting Form...

The server encountered an error.

Form received.


Rock and Dirt Auction Results.